11 Warning Signs Your Window Cleaning Company May Be Failing - And What To Do About It. - Part 1 of 2.
Hello. Jim DuBois here again from WindowWashingWealth.com. Continuing from the last Business Builder article, there’s always something to talk about when it comes to marketing your window cleaning company, whether commercial, residential, or high rise. And maintaining your company’s revenue is not always an easy walk in the park. So, what is this 60-25-15 Rule?
We are pointing out the most common business building mistakes that window cleaners all over the world are making in their business building efforts. Not only will you discover major mistakes, but you will also learn how to avoid them or prevent them from occurring again within your business.
The 3-part series called Marketing Mistakes Window Cleaners Make has come to an end. As part of the WindowWashingWealth.com’s continued Business Builder series, we are going to change gears this issue and talk about how you SHOULD be approaching your goals and marketing now that we are in full swing for 2018…
(#3 in a 3-Part Series)
Window cleaning business marketers don’t have much margin for error. We tend to be extremely busy, and short on time and resources. There’s often no cushion for us to fall back on especially in the lean winter months. One marketing mistake and we can be near a financial crisis.
Continuing from the last Business Builder article, marketing is the life-blood of any window cleaning company, whether commercial or residential. And it’s not always an easy walk in the park. Fact is, marketing mistakes will happen and are often unavoidable, especially if you are a new aspiring window cleaning entrepreneur. You’ll make many mistakes as you build your window cleaning business, but don’t let marketing be one of them.
You’ll make many mistakes as you build your window cleaning business, but don’t let marketing be one of them. Marketing is the life-blood of any company, but it’s not always an easy walk in the park. Fact is, marketing mistakes are often unavoidable, especially if you are a new aspiring window cleaning entrepreneur.
Here, we will point out the most common mistakes that window cleaners all over the world are making in their marketing efforts. Not only will you discover the major mistakes, but you will also learn how to avoid them or prevent them from occurring again within your business.
Just because your prospective audience is on vacation or is spending money anticipating the back to school rush, doesn’t mean you and your organization should be twiddling your thumbs - especially when it comes to marketing and building revenue. Though business may be slower, keep in mind, a lot of people are also home, or working, and not on vacation, with plenty of cash flow just wishing they were poolside. Why not give them a reason and some relevant information and offers to help them make an informed decision to hire you today?
Spring has arrived and no doubt you have your marketing strategy in full force. When I first started my business in early 2000 I didn't have much money for marketing. I was relying on word of mouth for the most part. However, the speed at which word of mouth was working to ramp my business wasn't happening as quickly as I wanted. I started doing what is now termed as 5 Around Marketing and it remained one of the most effective methods of marketing we ever did.
Consumers are increasingly relying on the information that they find on Google and in online reviews to evaluate and choose businesses just like yours. In fact, according to research conducted by BrightLocal, 88% of people trust online reviews written by other consumers as much as word-of-mouth.
This section is dedicated to ideas that you can incorporate in your business to make it better.