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The American Window Cleaner magazine is the #1 trade magazine devoted to the window cleaning industry and to the professional window cleaner. With a circulation of 8,000 active, involved window cleaners throughout the United States, The American Window Cleaner magazine is an indispensible professional.

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IN THE CURRENT ISSUE:

WORKING THE NET with GARY MAUER

  • Window Cleaning Pine Knoll Facility, tallest building in Moore Cty, NC and listed on Historic Register
  • The late Jim Willingham giving a water fed pole demo @ the N.W. Window Cleaning Confernence held in Kennewick, Wa and hosted by Jason Klovansky with Sparkling Clean Windows - May 2005
  • 'Even kids love the IWCA...well, at least they love the perks that come with membership!' - Jason Klovansky, Sparkling Clean
  • Cleaning windows at a local Ohio hospital - Steve Ball, Owner, SBS Window Cleaning, Smithville, Ohio
 

Catch up on the latest conversations among industry professionals with Gary Mauer's Working the Net column. This month's discussion topics include finding tactical pants and uniforms, collecting longstanding debts, pre-existing injuries, and finding low-e. Click here to read the current Working the Net column.

FROM THE ARCHIVES:

Word of Mouth Marketing (originally published in our January/February 2007 issue)

They say you have to spend money to make money—a simple concept, yet no one would argue the enormous role it plays in sustaining the marketing industry as we know it. It seems odd, then, that a business strategy currently garnering substantial attention from marketing professionals is a complete contradiction of the “spend more, make more” mantra. Word of mouth marketing is one of the most effective forms of brand promotion; and surprisingly, it’s also one of the least expensive.

What makes word of mouth (WOM) marketing so powerful? In one word: credibility. Consumers are more likely to act on a message they receive from a trusted source. Successful WOM marketing involves creating a network of impartial, third-party “brand ambassadors” who will promote your product and service to their friends and families at minimal outlying cost to you. Basically, WOM is set up so that the consumers do the advertising legwork for you. [ Read full article ] [ View all archived articles ]

COMING SOON:

In our next issue:

  • Bird Control Update
  • Industry Profile
  • Droughts and Water Restrictions
  • 3rd Annual Look at Industry Associations
  • Avoiding Litigation Landmines

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